About Zahra Aurum 👩🏻💼
About Zahra Aurum
Modern, elegant and confident — a Hijabi entrepreneur redefining comfort and beauty for women in Pakistan.
My Journey
My name is Zahra Aurum — a Turkish–Pakistani woman who grew up between two beautiful worlds. I was raised with the grace of Turkish elegance and the strength of Pakistani values. Over the years, I developed a deep emotional connection with women in Pakistan — their confidence, their struggles, and their beautiful resilience.
Three years ago, I returned to Pakistan with a dream in my heart: to build something meaningful, something that helps every woman feel confident, beautiful and valued.
To inspire comfort, beauty and confidence in every woman in Pakistan by offering premium, useful and affordable lifestyle essentials — curated with love.