My Story
Born in Istanbul to a Turkish mother and a Pakistani father, Zahra Aurum grew up between two worlds, the softness of Turkish elegance and the strength of Pakistani values. She spent her teenage years in Lahore, where she built a deep emotional bond with Pakistani women, their confidence, their struggles, their beauty, and their resilience.
Three years ago, she made a bold decision. She moved back to Pakistan permanently with a mission to build something meaningful. She wanted to create a space where every Pakistani woman could enjoy premium lifestyle products without the heavy price tag, a brand that respects modesty, understands comfort, and celebrates women. Today, Zahra stands as a bold Hijabi woman, dedicated to uplifting every Pakistani woman.
