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My Story

Born in Istanbul to a Turkish mother and a Pakistani father, Zahra Aurum grew up between two worlds, the softness of Turkish elegance and the strength of Pakistani values. She spent her teenage years in Lahore, where she built a deep emotional bond with Pakistani women, their confidence, their struggles, their beauty, and their resilience.

Three years ago, she made a bold decision. She moved back to Pakistan permanently with a mission to build something meaningful. She wanted to create a space where every Pakistani woman could enjoy premium lifestyle products without the heavy price tag, a brand that respects modesty, understands comfort, and celebrates women. Today, Zahra stands as a bold Hijabi woman, dedicated to uplifting every Pakistani woman.

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Zahra’s Picks
Zahra’s Picks

Zahra’s Picks

Women’s Lifestyle
Women’s Lifestyle

Women’s Lifestyle

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New Arrivals
New Arrivals

New Arrivals

Home & Living
Home & Living

Home & Living

Comfort Essentials
Comfort Essentials

Comfort Essentials

Bras & Lingerie
Bras & Lingerie

Bras & Lingerie

Bestsellers
Bestsellers

Bestsellers

Beauty & Personal Care
Beauty & Personal Care

Beauty & Personal Care

BEST SELLERS OF THE MONTH

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Mini Desktop Vacuum Cleaner – 360° Desk Dust Collector for Office & Home

Mini Desktop Vacuum Cleaner – 360° Desk Dust Collector for Office & Home

Mini Desktop Vacuum Cleaner – 360° Desk Dust Collector for Office & Home

Sale price  Rs.1,699.00 Regular price  Rs.2,500.00
Smart Vacuum & Blower – Portable Handheld Car Cleaner Pakistan

Smart Vacuum & Blower – Portable Handheld Car Cleaner Pakistan

Smart Vacuum & Blower – Portable Handheld Car Cleaner Pakistan

Sale price  Rs.1,850.00 Regular price  Rs.3,000.00
Folding Screen Jewelry Box – Space Saving Foldable Organizer for Women in Pakistan

Folding Screen Jewelry Box – Space Saving Foldable Organizer for Women in Pakistan

Folding Screen Jewelry Box – Space Saving Foldable Organizer for Women in Pakistan

Sale price  Rs.1,950.00 Regular price  Rs.3,000.00
Anti-Wrinkle Beauty Apparatus – Face & Neck Lifting Device for Women in Pakistan

Anti-Wrinkle Beauty Apparatus – Face & Neck Lifting Device for Women in Pakistan

Anti-Wrinkle Beauty Apparatus – Face & Neck Lifting Device for Women in Pakistan

Sale price  Rs.2,599.00 Regular price  Rs.5,000.00
Fascial Deep Tissue Massage Gun – Portable Muscle Relaxation Device

Fascial Deep Tissue Massage Gun – Portable Muscle Relaxation Device

Fascial Deep Tissue Massage Gun – Portable Muscle Relaxation Device

Sale price  Rs.4,199.00 Regular price  Rs.6,000.00
BLD-328 Compact Power Massager – Deep Tissue Cordless Massage Gun (Rechargeable)

BLD-328 Compact Power Massager – Deep Tissue Cordless Massage Gun (Rechargeable)

BLD-328 Compact Power Massager – Deep Tissue Cordless Massage Gun (Rechargeable)

Sale price  Rs.3,899.00 Regular price  Rs.5,000.00
Transparent Cosmetic Storage Bag with Shoulder Strap – Large Travel Makeup Organizer

Transparent Cosmetic Storage Bag with Shoulder Strap – Large Travel Makeup Organizer

Transparent Cosmetic Storage Bag with Shoulder Strap – Large Travel Makeup Organizer

Sale price  Rs.1,450.00 Regular price  Rs.2,500.00

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